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This web site states the following, "We Bring The Store To You." We noticed that the web page stated " We are a family owned business servicing St." It also said " We give you direct access to the best carpets on the market. We are able to offer a lifetime guarantee on every installation. We are all about customer service. We have been installing carpets for 30 years. Our customers love us so much that we are a 100 referral based business. We Are CFI Certified Installers. Why Is That Important? You may have heard the expression." The header had Carpet as the highest ranking optimized keyword. It is followed by cheap, reasonable, and family which isn't as ranked as highly as Carpet. The next words jnhcarpets.com uses is Christian. St Peters was included and could not be seen by search crawlers.